Ramadan 2027 Planning starts now
Paid media, campaign planning and donation measurement for charities ready to grow.
For charities, mosques & Muslim organisations.
Campaign management from £3,000A clear appeal. Creative ready to launch. A donation journey that works.
When approvals stall, tracking is unclear or nobody owns the next decision, your fundraising team carries the pressure.
We agree the campaign plan and responsibilities early, then use performance reporting to guide the next move.
02 / Our team’s experience
Experience contributing to performance teams that raised over £1m in donation revenue.
Multiple Ramadans, working across charities, mosques and Muslim organisations.
Selected organisations from our team’s wider experience
Figures and organisations relate to the team’s prior experience, including contributions within wider teams.
03 / One connected team
We align your appeal, media and donation journey around your fundraising goals.
Campaign management is the core engagement. We coordinate additional production and technical work through a separately agreed scope.
Discuss your Ramadan plansClear goals. A campaign built around them.
Align your appeal, audiences and channel plan. Agree what success looks like and what needs to be ready before Ramadan begins.
Give people a reason to care, and a reason to act.
Agree the creative requirements, briefs and approval process. Additional production and content refreshes are scoped separately, alongside your team or existing partners.
Reach the people who can make a difference.
Connect your creative to a considered media plan. Learn from campaign performance and adjust spend, audiences and messaging as you go.
Make the next step easier.
Identify gaps between the ad, landing page and donation. Additional landing pages, web development and tracking implementation are scoped separately.
Know what to do next.
Bring media and donation performance into a useful view. Understand what is working, where people drop off and which change to make next.
04 / What you work from
Scope and responsibilities agreed before work begins.
Goals, audiences, channel roles and budget allocation.
Creative requirements, approvals and owners.
Agreed donation metrics and reporting.
Budget pacing, creative rotation and decision points.
Media planning and campaign management. Performance reporting and recommendations. Coordination of agreed campaign work.
Fundraising goals and appeal information. Access, assets and timely approvals. A named decision-maker.
Build the foundations. Find what works.
Carry that learning into the final nights.
Before the first night
Agree the appeal, media plan and measurement requirements. Identify any production or technical work needed before launch.
The opening days
Put the plan into motion. Check how people respond, keep the donation path working and establish a clear view of performance.
As momentum builds
Use the response to improve the next decision. Refresh tired creative, refine audiences and work on the journey from click to donation.
The final ten nights
Agree the budget, creative rotation and decision process before the final ten nights arrive. Coverage and turnaround commitments are set out in your campaign scope.
06 / Preparation starts now
Early planning gives your team time to prepare the appeal, resolve gaps and enter Ramadan ready.
Confirm goals, budget, campaign gaps and responsibilities.
Develop the appeal and complete agreed production and technical work.
Check donation journeys, approve creative and confirm the launch plan.
Manage the media, review performance and act on what the campaign teaches us.
An indicative preparation schedule, adapted to your organisation. Engagement dates and deliverables are agreed in your proposal.
07 / Campaign management
One management fee for the agreed media plan, setup, optimisation and reporting.
Typically suited to organisations planning £30,000 or more in Ramadan media spend. We can also discuss smaller campaigns at the minimum fee.
10%
of managed media spend
£3,000 minimum engagement
Creative production, landing pages, web and tracking work are scoped separately.
For example: £50,000 in managed media spend means a £5,000 management fee.
Media spend is paid separately. Final scope and engagement dates are set out in your proposal.
Discuss your campaign budget08 / Your Ramadan readiness review
We’ll discuss your fundraising goals, planned media budget and the priorities to resolve before launch.
30 minutes · Complimentary
A focused conversation about your plans and where NUVIX can help.
Choose a 30-minute time in Hamza’s Google Calendar.
A few useful answers
Charities, mosques and Muslim organisations preparing a Ramadan fundraising campaign. The engagement is typically suited to organisations planning £30,000 or more in media spend, with a named person who can coordinate access and approvals.
Campaign management costs 10% of managed media spend, subject to a £3,000 minimum engagement. For £20,000 of media spend, the management fee is £3,000. For £50,000, it is £5,000. Media spend is paid separately. Your proposal sets out the final scope and engagement dates.
The management fee covers the agreed media plan, campaign setup, optimisation and reporting. Additional creative production, landing pages, web development and tracking implementation are scoped separately. We can work alongside your existing team and suppliers.
We discuss your fundraising goals, planned media budget, current channels and campaign gaps. We identify the priorities to resolve before launch and agree sensible next steps. The 30-minute conversation is complimentary.
Start while there is time to make useful changes. Our indicative schedule is to review and plan in September–October, prepare in November–December and test in January. We adapt the preparation and engagement dates to your organisation.
Your fundraising goals, planned media budget, current channels and any past campaign results. It helps to know who approves budgets and creative, and which team or agency currently manages your ads. You do not need a finished brief.
We agree responsibilities, reporting cadence, decision owners and coverage before launch. Final-ten-nights preparation includes budget pacing, approved creative alternatives and clear escalation. Specific turnaround commitments form part of the agreed campaign scope.